I have created three concept boards from my research and ideas which I carried forwards to make my bag. Throughout developing my boards I have shown how consumerism is damaging our environment.

My first board is based on colour and fabric inspiration from high end brand which do not mass produce.  The water in the background is clear. There are no signs of pollution or changes due to not being sustainable, there are only warnings

The second board shows the clear water fading. The focus on this board in waste which comes from cheap garments with a small life span. In front of the landfill is a fake/ imitated Burberry cross body bag representing the un importance and value, the life of the garments which are now in landfill sights. I have also taken the style of the fake bag and real bag as a design for my bag.

My third board shows imitation from a popular online fast fashion store. The Louis Vuitton bag is upon a clear water surface, showing very little harm is caused to the environment during production. The imitated version shows just how much pollution we are causing.